On the media seats Ruchika laid out her amazing look book, (which was brilliantly captured), and somehting I’ve never seen done for fashion – a flip book. A flip book is one where you literally flip through the book and the pictures move; well her’s had her model in her clothes moving. Genius.
Picture Courtesy Lakme Fashion Week
The collection was true to Ruchika’s sensibilities and can only grown in strength in the coming years. When I caught up with her later she was a little upset that she’d put these lips on the models, but I think it was a great addition to the collection and something that voguette Shruti Thacker wants! Sometimes an element of fun is just what is needed to really pull the whole collection together, and frankly I only noticed the lips at the final walk though, the clothes were so strong how could you look at anything else?